2Co Energy was formed after BP and Rio Tinto pulled out of its previous incarnation, Hydrogen Energy. In naming it ‘2Co’ we reversed the ‘Co’ and ‘2’ as a metaphor for our line: ‘the reverse effect’, turning around the effects of emitting carbon dioxide by capturing and storing CO2 from fossil fuels and then employing it positively to enhance the recovery of hitherto inaccessible oil resources. We created the visual identity.
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© Andrew Hamlet: Progressive Branding