Our brief was to design and implement their Offshore Europe Exhibition Stand, Aberdeen. Floor space was an issue, so our response to building Centrica’s reputation was to build upwards with Rock. We highlighted Centrica's pioneering approach with, quite literally, a landmark stand, an interactive ‘wall of discovery’ and our thematic line combining deep down exploration and brainpower: ‘It’s what’s underneath that counts.’ This stand was widely acknowledged to have stolen the show.