Engine is a new application software used by recruiters, based on the Microsoft Dynamics 365 enterprise application. Developed by Colleague Software to tackle the demands, functionality and reliability that recruiters expect from their software, by up to several hundred users within an organisation. We were commissioned to name and create the brand identity, including a complete suite of application icons, social media graphics and presentation PowerPoint deck. The name evokes a primary power source and the visual brand design look and feel conveys the qualities associated with solving complex ideas with elegant, precision engineering.
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©2018 Andrew Hamlet: Progressive Branding